Srijoni Sanyal

Case work

What I've
worked on

Case challenges, ventures and tools I've built. Each one is tagged with what it builds: the team, the channel or the book.

Team Channel Book

  1. Channel · Case challenge

    WOW! Momo FMCG: The Next Big Bet

    Brief
    Pick the next packaged-food category for WOW! Momo's FMCG business.
    What we did
    Built a 14-slide recommendation as a team of four.
    Why it matters for a sales leader
    Choosing where to play decides which products and partners a sales team builds its channel around.

  2. Channel · Case challenge

    Luma & Leaf Category Growth Challenge

    Brief
    Grow a category for Luma & Leaf, a fictional Indian D2C beauty company.
    What I did
    Built the executive submission deck for our team of four.
    Why it matters for a sales leader
    Growth comes from finding the next customer segment, channel or price point before the competition does.

  3. Book · Founder's Office practicum

    Zipkart dark store

    Brief
    A quick-commerce dark store growing 25% a month was missing its delivery promise.
    The work
    Found the real bottleneck, weighed a ₹35 lakh second store against a process fix, and set weekly KPIs, each with a trigger for action.
    Why it matters for a sales leader
    A sales team runs the same way: find what slows conversion, fix it, then review a short list of numbers every week.

  4. Book · Direct sales

    Cuboid Lifestyle: our dropshipping store

    What it is
    A dropshipping D2C brand I co-founded in a 2-month Masters' Union challenge, selling across 4 categories: home décor, beauty, baby and apparel. Built on Shopify with Razorpay checkout.
    Result
    Generated ₹2 lakh in revenue.
    Why it matters for a sales leader
    Direct selling teaches what customers buy, at what price, and what it costs to win each one.

  5. Team · Tool I built

    HireLens

    What it does
    Turns a job description into weighted, editable requirements, then scores and ranks candidates against them.
    Why it matters for a sales leader
    Hiring the right person for a territory is the first call a sales leader makes.

  6. Team · Automation I built

    Early burnout detection

    What it does
    A Make.com workflow that pulls a week of Slack activity, filters after-hours messages, and sends a weekly digest, with a separate alert when someone crosses a set threshold.
    Why it matters for a sales leader
    Field teams burn out quietly. Spotting it early keeps attrition down and the book growing.

Next

Let's talk.

Contact details