Inspire trust
- Integrity
- Ran payroll and statutory compliance with zero lapses.
- Leading through others
- Coordinated 9 hiring managers to close 9 roles in 40 days.
- Presence
- Trained Kathak performer and vocalist, at ease holding a room.
Sales & Business Development · HR Business Partnering · Founder's Office
Srijoni
Sanyal
Build the team.Hire well, coach every week, keep attrition low.
Build the channel.Win partners, activate them fast, keep them selling.
Build the book.Grow volumes every month without giving up quality.
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Profile
Sales, people and strategy in one manager.
Sales & BD
HR Business Partnering
Founder's Office
I'm a multi-specialist across Sales & Business Development, HR Business Partnering and Founder's Office. I've sold direct to customers through our own dropshipping store, run full-cycle hiring for nine mission-critical roles, and co-founded a bootstrapped startup building SĀTHI, an AI companion.
Growth roles need all three at once: build the book, build the channel, build the team, and think past the current quarter. I lead with integrity, move fast, and learn new products, markets and geographies quickly.
- Based in
- Gurugram
- Programme
- PGP, Human Resources & Organisation Strategy, Masters' Union (May 2026 – Oct 2027)
- Scholarship
- Rajni Theti Scholarship for Women: ₹6,55,077 merit award (20% of tuition)
- Degree
- B.A. (Hons) Sociology, St. Xavier's College, Kolkata · top 15% of cohort
- Languages
- English, Bengali
Invited to present SĀTHI at the Masters' Union Demo Day
Scorecard
Results so far
Every figure comes from my own work. The window is how long it took.
| Result | What | Window | Where |
|---|---|---|---|
| ₹2L | Direct-to-consumer revenue from our dropshipping store, across 4 categories | Student venture | Cuboid Lifestyle |
| 200+ | Candidates sourced into a live hiring pipeline | 90 days | Recruit CRM |
| 9 | Mission-critical roles hired and onboarded, across 9 stakeholder groups | 40 days | Recruit CRM |
| 0 | Payroll compliance lapses across PF, ESIC and TDS | Sep–Dec 2024 | Recruit CRM |
| 1.2K | Users reached at an e-commerce storefront launch | 60 days | Acmegrade |
| ₹10K+ | Raised through direct donor outreach, plus a Letter of Recommendation | 1 month | Hamari Pehchan |
| +20% | Forecast accuracy on market projections | Internship | Skolar |
Direct sales
We built a store from zero and sold straight to customers.
Cuboid Lifestyle is the dropshipping brand I co-founded in a two-month Masters' Union challenge. We owned the whole sales chain ourselves, from choosing what to sell to getting each order delivered.
₹2 lakhRevenue
4Categories
2 monthsSprint
0 → liveStore built
Choose
Range
Picked four categories, home décor, beauty, baby and apparel, and lined up suppliers.
Build
Store
Set up the storefront on Shopify with Razorpay checkout.
Attract
Demand
Brought buyers in through digital and performance marketing.
Close
Orders
Turned visits into paid orders and grew revenue week on week.
Deliver
Fulfilment
Coordinated suppliers so every order reached the customer.
Founder's venture · Featured
Presenting at Masters' Union Demo Day
SĀTHI — an AI companion that listens first.
SĀTHI is the product I'm building: a private AI companion for young adults who are struggling and don't know where to turn. It listens without judging, remembers what you choose to share, never diagnoses, and helps you reach a real person the moment you need one.
I co-founded the company, shaped the product and its safety model, and ran the hiring for our first engineer.
Private by default
Only you can see your conversations, and you can delete anything, anytime.
Listens, never diagnoses
It starts by listening and helps you put words to what's happening, in any language, typed or spoken.
A real person when it counts
One tap reaches verified local crisis lines, in 170+ countries, the moment they're needed.
18–30who it's for
Any languagetyped or spoken
24/7whenever it's needed
US → globalrollout
Specialisms
Three specialisms, step by step
Each track runs in the order I built it, with the skills each step used.
Sales & Business Development
Channel building, partner relationships, closing and revenue growth.
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Internship · Delhi
Hamari Pehchan NGO
Social Entrepreneur Intern
Raised over ₹10,000 in a month through direct donor outreach and earned a Letter of Recommendation.
-
Aug – Oct 2023
Acmegrade
Digital Marketing Intern
- Launched Azaika's e-commerce storefront with data-driven Meta ad campaigns across launch phases.
- Reached 1.2K users in 60 days and lifted click-through rates through targeted audience segmentation.
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2026
Cuboid Lifestyle
Co-founder, dropshipping D2C store
Built and ran our direct-to-consumer store across 4 categories (home décor, beauty, baby, apparel) and generated ₹2 lakh in revenue.
-
2026
Masters' Union case challenges
Go-to-market strategy
- WOW! Momo FMCG: chose the next category to enter.
- Luma & Leaf: built a category growth plan for a D2C beauty brand.
HR Business Partnering
Hiring, coaching, performance and attrition control for a team of managers.
-
Sep – Dec 2024
Recruit CRM · Pune
HR Generalist Trainee
- Ran full-cycle talent acquisition across 9 stakeholder groups, sourcing 200+ candidates in 90 days via Boolean search, LinkedIn Recruiter and referrals.
- Hired and onboarded 9 mission-critical roles within a 40-day window.
- Coordinated 9 hiring managers and leadership teams to keep the funnel moving from screen to offer.
- Ran end-to-end payroll and statutory compliance (PF, ESIC, TDS) with zero regulatory lapses.
- Reported hiring analytics to senior leadership through Advanced Excel MIS dashboards.
-
2026 – 2027
Masters' Union · Gurugram
PGP, HR & Organisation Strategy
- Specialising in HR business partnering, people analytics and workforce strategy.
- Built HireLens, an AI tool that turns a job description into weighted requirements and ranks candidates.
- Built a Make.com workflow that flags early burnout signals from after-hours Slack activity.
- Mapped the HR and staffing sector across in-house HR, staffing providers and HR tech.
Founder's Office
Strategy, numbers discipline and cross-functional delivery.
-
Internship
Skolar
Financial Analyst Intern
- Built corporate financial models and analysed FMCG industry dynamics for sector recommendations.
- Turned candlestick-based market projections into data-driven insights, improving forecast accuracy by 20%.
-
Jun – Jul 2024
Outlier AI · Freelance
LLM Trainer & Language Consultant
Evaluated AI model responses against structured rubrics, flagged performance gaps and recommended pipeline fixes.
-
2026 – now
Verity · Remote
Co-founder — building SĀTHI
Co-founded a fully remote, bootstrapped startup with Amarnath Biswal, building SĀTHI, an AI companion. End-to-end ownership of product, safety and the offer process for our full-stack developer hire.
-
2026
Founder's Office practicum
Quick-commerce operations case
Diagnosed the operating bottleneck at a dark store growing 25% a month, weighed a ₹35 lakh expansion against a process fix, and designed a weekly KPI dashboard with action triggers.
How I work
Three habits, with the proof behind each
Create delight
- Customer first
- Ran a direct-to-customer store from product choice to delivery.
- Learning agility
- Worked across HR, marketing, financial analysis and AI training, and built tools on Lovable and Make.com.
- The long view
- Planned capacity and a weekly KPI rhythm for a business growing 25% a month.
Be bold
- Ownership
- Co-founded two ventures, one bootstrapped and fully remote.
- Grit
- Raised ₹10,000+ for a social cause in a month.
- Bias for action
- Took a store from zero to live sales inside a two-month sprint.
Plan
How I'd start in a new role
Sales, people and strategy, worked together from day one.
DAYS 1–30
Listen
- Sales
- Learn the product, the customer and the pipeline, and spend time where the selling happens.
- People
- Meet every team member and key partner one to one.
- Strategy
- Map the numbers and find what slows growth.
DAYS 31–60
Set the rhythm
- Sales
- Agree on a short list of weekly revenue and pipeline metrics.
- People
- Set clear goals and a weekly coaching slot for each person.
- Strategy
- Give every metric a target, a trigger and an owner, and fix the first bottleneck.
DAYS 61–90
Grow
- Sales
- Push the segment or channel where the numbers show the most room.
- People
- Coach the people furthest from target and keep strong performers engaged.
- Strategy
- Share what works across teams and plan the next quarter.
Skills
Domain toolkit
Sales & Business Development
Marketing & Commerce Operations
HR Business Partnering
Founder's Office & Strategy
Technical
Education
A consistent academic record
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May 2026 – Oct 2027
Masters' Union · Gurugram
PGP, Human Resources & Organisation Strategy
Specialisation in HR business partnering, people analytics and workforce strategy. Rajni Theti Scholarship for Women: ₹6,55,077, 20% of tuition, awarded on overall profile and interview.
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2021 – 2024
St. Xavier's College (Autonomous) · Kolkata
B.A. (Hons) Sociology
Top 15% of cohort. Research on ageing and technology use, using mixed methods with 25 in-depth interviews: 64% of respondents held a positive outlook on age-tech, yet 76% were apprehensive about using it alone. Presented at an ICSSR-sponsored national seminar and published in Young Sociologists.
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2019 – 2021
Vivekananda Mission School · CISCE
ISC 96.75% · ICSE 94.8%
- ISC 2021: 96.75% best of four, est. top 10% of ~94,000 candidates; Bengali 97%.
- ICSE 2019: 94.8%; Bengali 94%.
Honours
- Rajni Theti Scholarship for Women₹6,55,077 merit award (20% of tuition), Masters' Union
- Top 15% of Sociology cohortSt. Xavier's College (Autonomous), Kolkata
- Published researcherICSSR-sponsored national seminar; Young Sociologists
- International English Language Olympiad, 2022Certificate of Distinction for a perfect score
- SOF Gold MedalistScience Olympiad Foundation
- India Writing Project, Season 4 (2024)Certificate of Appreciation for the poem Weaving the Threads of Time
Off the clock
Stage-trained
I'm a trained Kathak dancer and vocalist. I paint in watercolour and charcoal, and I write poetry. Years on stage taught me to read a room.
Contact